Metropark, a fast-growing retailer of trendy men's and women's fashions, opened up its flagship store in the wee hours of the morning while we shot a key orientation video for its sales staff. Our San Diego video crew traveled up the freeway for the Los Angeles video production, arriving at Metropark's Arcadia store at 4 a.m.! Using the store's stunning visual details as background, our video teaches salespeople how to help shoppers more effectively -- from start to finish. Through videotaped re-enactments, staffers learn how to determine a shopper's style, how to accessorize that style and how to present options when shoppers try on clothing. We also shot a segment on how to spot and respond to shoplifters. This was the latest in a series of Southern California video production we've done for fashion giants like Guess and Banana Republic.
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